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Thakoon x Jamie Chung
May 21, 2020

This post is sponsored by THAKOON x Shopstyle 

Thakoon Panichgul is hands down one of my favorite New York based Asian American Designers.  He is known for his sleek, cool, classic runway looks; with clean lines and interesting cuts. Even looking back at his 2014 S/S NYFW collection, his forward designs continue to lend inspiration to looks till this day. Lucky for us THAKOON is kicking off S/S 2020 with a brand-new elevated line of essentials that I’m so excited about.  From dreamy pastel pink slip dresses, to cozy sweaters, a trench I haven’t taken off in the past three weeks, to even classic white sneakers and kitten mules. His entire new collection is WELL THOUGHT OUT AND AFFORDABLE. It truly consists of items you can mix and match, while still feeling fresh the entire year.  And these items are meant to last a lifetime; made with the utmost care and with the finest of materials. THAKOON’S new essentials line will leave you feeling so content. I am so honored to partner with Shopstyle x THANKOON to help launch this new collection. And what perfect timing! It’s also so meaningful to me, to represent a fellow Asian American for Asian American Pacific Islander Heritage Month! 


I’m wearing THAKOON trench, white button up  and black kitten heels.  I wanted the trench to be oversized so I can layer a sweater under it during colder months. What I love most about the sturdy trench is the hood and deep pockets. The kitten heels are comfortable without sacrificing style. The white button up is a size XL. I wanted it to be oversized to wear around the house. The shirt is so soft that if I wanted to tuck them into jeans or a skirt, it doesn’t feel clunky and doesn’t bulge out. 


As I mentioned before, his new collection is affordable and average out to around $130. The trench is one of the pricier items but it is an investment piece and an item I have worn everyday these past few weeks.  Check out the entire collection HERE!  And use Code JAMIE20 (valid up to 90 days starting today) for 20% off your entire purchase. 

Photographed by Alyssa Greenberg

Disclaimer: The new normal requires us to wear a mask while in public places in certain states. I chose to photograph these pictures during a time of day I knew there would be few people out. My mask is in my pocket and I quickly took them off to photos but assure you the mask went back on in between shots. Like everyone, I can’t wait for things to get back to normal but also want you guys to know that we took proper precautions to shoot these images. Stay safe everyone!

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Jamie Chung

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4 Comments


Web designer
June 1, 2020 at 3:38 pm
Reply

Me encanta la combinación de la boina con los zapatos es muy original



Hannah
June 27, 2020 at 2:22 pm
Reply

your hair looks gorgeous! 😮



Demi
July 15, 2020 at 1:01 am
Reply

I’ve never heard of Thakoon Panichgul before. I love the trench! I’ll have to check them out!

Demi | https://demibang.com/



James Black
October 16, 2020 at 12:29 pm
Reply

That trench coat looks incredible!



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